RecyclenBrand
From an old template to a store that tells the story.
- Client
- RecyclenBrand
- Areas
- Brand, AI & Systems
A full website revamp for a t-shirt brand made from recycled plastic bottles, rebuilt on Shopify so the store, products and checkout stay in sync.
The challenge
RecyclenBrand makes tees and socks from recycled plastic bottles, started by Steve Vander Klok after more than 20 years in the waste and recycling industry. The old site was a stock template that never told that story.
The product was good. The site just didn't give anyone a reason to care, or an easy way to pick a shirt.
What we did
We rebuilt the site around the story: a loud headline, the shirts front and centre, and the journey from recycling bin to doorstep laid out in five stops.
Then we put it on Shopify, so every colour, price and product on the site comes straight from the store and checkout just works.
We finished with an affiliate program, so customers can share a code and earn on every shirt they sell.
What we shipped
01
Website redesign
New homepage, shop, story, receipts and affiliate pages, built for phone first.
02
Shopify sync
Products, colours, prices and checkout run from the Shopify store, no double entry.
03
Brand story
Steve's 20 years in recycling, told plainly, with the shirt's journey in five stops.
04
Affiliate program
Share-a-code program: friends save, the customer earns per shirt.
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